Ski Industry (3:15 min)

Explains and shows over the past hundred years Austria has become synonymous with most any and everything related to alpine skiing.  As Austrians molded some the world’s most prominent alpine ski racers, ski techniques and ski resorts, Austria became the home and heart of the alpine ski industry. As Woerner Woerndle, director of Ski AcademyAustria and former Austrian Ski Team coach, explains, “Austria has the locations.  We have beautiful ski areas, we have widely developed areas.  We have not only skiers but we have ski industry.  We really have ski industry.  We have the ski athletes.  We have the ski teachers, but also we have companies who design ski lifts, who design grooming machines, who design snowmaking facilities. We have Doppelmayr, the ski lift  company, which is a company that is active worldwide from Greenland to Fireland, everywhere you find their ski lifts. Ski maintenance industry ,of course Wintersteiger.  We have the ski companies, the ski builders.  We have ski outfitters, skis, boots, binding, poles, everything, clothing. You can start with the ex-ski companies like Kastle, that is Nordica today.  You have the ex Kneissel company.  You have Atomic, you have Blizzard, Fischer, worldwide ski brands located in Austria.  You have Hart,  Head, Tyrolia, and there is a lot more [like Burton].”

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